--- title: Insights | AcquiMatch | Athena Simpson description: The mechanics of buying a business, no hype. Plain-English breakdowns of what first-time buyers need to know before they buy. --- [Skip to content](https://acquimatch.com/insights/author/athena-simpson#main-content) [![](https://acquimatch.com/hs-fs/hubfs/Primary%20-%20HORIZONTAL%20ACQUIMATCH%20LOGO%20PINK%20%26%20BLACK.png?width=1563&height=313&name=Primary%20-%20HORIZONTAL%20ACQUIMATCH%20LOGO%20PINK%20%26%20BLACK.png)](https://acquimatch.com) - Work With Us Show submenu for Work With Us - [Buyers](https://acquimatch.com) - [Owners](https://acquimatch.com/owners) - [Brokers](https://acquimatch.com/brokers) - [Testimonials](https://acquimatch.com/testimonials) - [Open Positions](https://acquimatch.com/join-our-team) Show submenu for Open Positions - [Our Team](https://acquimatch.com/our-team) - [Insights](https://acquimatch.com/insights) - [Contact Us](https://acquimatch.com/contact-us) Show submenu for Contact Us - [Join Newsletter](https://acquimatch.com/newsletter) Open main navigation Close main navigation - Work With Us Show submenu for Work With Us - [Buyers](https://acquimatch.com) - [Owners](https://acquimatch.com/owners) - [Brokers](https://acquimatch.com/brokers) - [Testimonials](https://acquimatch.com/testimonials) - [Open Positions](https://acquimatch.com/join-our-team) Show submenu for Open Positions - [Our Team](https://acquimatch.com/our-team) - [Insights](https://acquimatch.com/insights) - [Contact Us](https://acquimatch.com/contact-us) Show submenu for Contact Us - [Join Newsletter](https://acquimatch.com/newsletter) # Insights The mechanics of buying a business. No hype, broken down so you don't get caught out too late. ### [Search StrategyDeal SourcingDeal Box Your First Deal Box Is Probably Wrong Almost every first-time buyer writes the same one. Here’s how to work out which parts of yours are actually about you. July 31, 2026](https://acquimatch.com/insights/your-first-deal-box-is-probably-wrong) ### [Search StrategyDeal Sourcing How to Handle Your First Broker Call (Without Blowing It) Brokers qualify you just as hard as you qualify the business. The 7-step framework we run with clients, and the 5 mistakes that get buyers ghosted. July 8, 2026](https://acquimatch.com/insights/first-broker-call) ### [AISearch Strategy Using AI in Your Search? Read This Before It Costs You the Deal AI tells you what you want to hear. In a business search, that costs deals. How to use it for speed without outsourcing the judgment your acquisition depends ... July 7, 2026](https://acquimatch.com/insights/ai-in-your-business-search) ### [Equity InjectionSBA Finance Equity Injection Explained: The SBA Rule Every First-Time Business Buyer Gets Wrong What the SBA actually requires you to bring to closing, the rule change most buyers miss, and how to plan your injection before a lender stress-tests it. June 28, 2026](https://acquimatch.com/insights/equity-injection-explained) The Insights Newsletter ## Get the breakdowns in your inbox One practical email a week on how first-time buyers actually find, vet, and close the right business. Subscribe You'll get the weekly newsletter plus occasional insights from AcquiMatch. Unsubscribe anytime. [Privacy Policy](https://acquimatch.com/privacy-policy) [![ACQUIMATCH LOGO (11)-1](https://acquimatch.com/hs-fs/hubfs/ACQUIMATCH%20LOGO%20(11)-1.png?width=410&height=82&name=ACQUIMATCH%20LOGO%20(11)-1.png "ACQUIMATCH LOGO (11)-1")](https://www.acquimatch.com) 5900 Balcones Drive, STE 4000 Austin , TX 78731 [Privacy Policy](https://unrestricted.ventures/privacy-policy) - [AcquiMatch](https://acquimatch.com/acquimatch) - [Buyers](https://acquimatch.com/buyers) - [Brokers](https://acquimatch.com/brokers) - [Owners](https://acquimatch.com/owners) Copyright © 2026, AcquiMatch