Free Live Workshop · Hosted by Athena Simpson

Deal Sourcing 101

How to Find the Right Deal, Stay in the Race, and Win

The ETA space has never been more competitive. More buyers, more noise, more deals that go nowhere. The first-time buyers who close aren't the luckiest ones in the room. They're the most prepared, psychologically and tactically.

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Wednesday, June 24, 2026 · 11:00 AM CDT · Live on Zoom · Free

Finding the right deal isn't a sprint. It's a marathon. And most buyers drop out long before they ever get there. This is the session I wish every first-time buyer sat through before they started searching. Not the highlight reel. The real distance, the real grind, and what it actually takes to cross the finish line.

Train For The Distance.

One live hour on the systems, the volume, and the psychology behind a search that actually goes the distance.

01
The Competition Is Fiercer Than You Think
Why the field is more crowded than most buyers realize, and why most first-timers show up to the Ironman of searching having never trained.
02
What A Serious Search Actually Takes
The real volume, infrastructure, and systems behind a search that goes the distance. Not theory. The actual machinery.
03
The Right Deal Beats A Good Deal
Why finding the right deal for YOU matters more than finding a good one, and how getting this wrong doesn't just cost you time. It can bankrupt you.
04
The Psychological Marathon Nobody Preps You For
The identity shifts, the grind, the moments that make most buyers quit, and how to train yourself to stay in it long enough to win.

You'll leave this session knowing the three questions you absolutely must answer before you can have a successful search.

Attendees will also be given a value-packed toolkit designed exclusively for first-time buyers, to give you an edge like no other.

Save Your Seat

Free, live, and limited. Register below and we'll send your Zoom link.

Wednesday, June 24, 2026 · 11:00 AM CDT

No spam · Zoom link sent on register · Replay if you can't make it live

Meet Your Presenter
Athena Simpson
Athena Simpson
Founder, AcquiMatch

Athena Simpson is the founder of AcquiMatch and has over 26 years of experience as an entrepreneur, advisor, and high-performance expert across media, marketing, events, and strategic business operations.

From launching her own businesses to mentoring and advising startups, Fortune 500, FTSE 100 companies, and government entities, and lecturing at The University of Texas at Austin McCombs School of Business, Athena has cultivated a deep understanding of business dynamics and growth potential.

Her journey led her to attempt to acquire profitable businesses. Through her struggles to find and win businesses to buy as a first-time buyer, despite raising $3 million from investors to pursue an $8 million opportunity, she started AcquiMatch, a personalized SMB acquisition search and match service.

Athena often says, "business is my love language," and she applies a matchmaker philosophy to business buying, helping clients find businesses that match their desires to set them up for long-term success.

About AcquiMatch

We are acquisition matchmakers for first-time business buyers.

We help people find, vet, and acquire the right business for their skills, goals, and lifestyle. Our personalized search and match service is designed to help first-time buyers navigate the complex world of SMB acquisitions with confidence and clarity. We are revolutionizing the way clients connect with their ideal business acquisitions, blending cutting-edge technology with bespoke expertise to navigate the bustling market of small business opportunities.

With a team experienced in sourcing thousands of deals, vetting hundreds of millions of dollars in opportunities, and supporting hundreds of people on their acquisition journeys, with a 20x industry-average close rate.

Most buyers quit before the finish line

Don't Show Up Untrained.
Train For The Race.

One hour with Athena on how to find the right deal, build the system to go the distance, and stay in it long enough to win. Bring your questions. Bring a notepad.

Wednesday, June 24, 2026 · 11:00 AM CDT · Free · Limited Seats
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